Question 1

Do I have to sign a contract?

Accepted Answer

No. There are no long-term contracts, no lock-in periods, and no cancellation fees — ever. When you sign up, you agree to our standard Terms of Service, which outlines how billing works, what you own, and what happens if you cancel. That's it. Month-to-month means exactly that. If you decide to cancel, you keep your website, your content, your Google Business Profile work, your logo, and every asset we built for you. We'll deliver all your files within 5 business days of cancellation. You're never held hostage to stay. The reason we built it this way is simple: if we're doing our job, you won't want to leave. We don't need a contract to keep clients — we use results.

Question 2

What counts as an edit?

Accepted Answer

One edit = any change that takes under 30 minutes: updating text, swapping an image, changing a button, updating a link, adjusting colors, editing a form field, or updating contact information. New pages, new features, and structural redesigns are quoted separately. Unused edits do not roll over.

Question 3

Why does this cost $99 when other agencies charge ten times more?

Accepted Answer

Ten years of doing this the hard way taught us exactly where agencies waste money — and it's not on the work. It's on offices, layers of management, account coordinators, and project timelines that stretch simple jobs into month-long productions. We're a lean team that has spent over a decade building the expertise to move fast and the systems to do it right. You're not paying for overhead. You're paying for the result.

Question 4

You're comparing this to $1,375–$3,300 a month — is that real?

Accepted Answer

Yes, and that's a conservative number. A brand new website with proper UI/UX, SEO, and AEO optimization runs $3,500–$8,000 as a build project, plus $50–200/mo for hosting. An SEO blog post from a qualified writer is $300–600/mo. GEO/AEO content is $200–400/mo. An AI chat agent through a third-party platform is $150–400/mo. Add maintenance, reporting, accessibility compliance, and lead notifications and you're already past $1,375/mo before anyone picks up the phone. We built this so a business spending $99 gets what agencies charge ten times more to deliver.

Question 5

What do I actually get every month for $99?

Accepted Answer

A custom website with hosting and SSL. A contact system that captures leads and fires instant notifications to your phone and email. One SEO blog post written and published monthly. One GEO/AEO content piece engineered to appear in AI search results. Your Google Business Profile updated and maintained. A structured data layer so Google and AI tools read your business correctly. Up to 5 website edits. An accessibility widget that keeps your site compliant. And a monthly performance report delivered in your private dashboard. Everything your business needs online. One bill.

We're always adding more features to deliver even more value to our clients — check our pricing page to see the full current list of what's included.

Question 6

What's included in every plan regardless of which one I choose?

Accepted Answer

Every plan — including Starter — comes with a brand new modern website built for UI/UX, SEO, and AEO, plus hosting, SSL, lead notifications, email notifications, an accessibility widget that meets WCAG 2.1 AA, and a monthly performance report. No plan has a setup fee and none involves a contract. Those are the floor. Everything else scales up from there.

We're always adding more to every tier — see our pricing page for the complete breakdown of what's included at each level.

Question 7

How do I know which plan is right for me?

Accepted Answer

Start with what you actually need right now. Starter at $99 is for businesses that want a clean, high-performing web presence with content going out and leads captured — without AI chat. Standard at $199 adds the AI chat agent and doubles your content output, which is the right move if you're getting consistent traffic and want every visitor accounted for. Growth at $299 makes sense when you're scaling — 20 edits, 4 posts a month, 4 GEO/AEO pieces, team training, priority support. Enterprise at $499 is for businesses that want full output, unlimited edits, a dedicated support channel, and a monthly strategy call. If you're not sure, book the free call and we'll tell you honestly where to start.

Question 8

If I leave, do I take my website with me?

Accepted Answer

Everything is yours — the website, the content, the code, the images, every word on every page. If you registered your domain in your name, that's yours too. We hand over all files and access within 5 business days of cancellation. We've never held a site hostage and we never will. Ownership isn't a policy here. It's just the right way to operate. Full details are in our Terms of Service.

Question 9

There's no setup fee — what's the catch?

Accepted Answer

There isn't one. We built Occoquan Digital Marketing on a simple principle: you shouldn't pay for something that hasn't been built yet. Traditional agencies collect $3,500–$8,000 before a single line of code is written — they get paid whether the site performs or not. We flipped that. Our revenue comes from delivering work that keeps you around month after month. If the results aren't there, you leave — and we don't think we should've been paid in the first place. Zero setup fee isn't a promotion. It's how we hold ourselves accountable.

Question 10

Am I locked into anything?

Accepted Answer

Not a thing. Month to month, no contracts, no cancellation fees — and you own your website from day one. Most agencies lock you in because they know the work won't keep you. We built Occoquan Digital Marketing the opposite way: if we're doing our job, you won't want to leave. The only thing keeping you here should be the results we deliver every month.

Question 11

I already have a website. Do I need to scrap it?

Accepted Answer

Let's be honest — if your current website was doing its job, you wouldn't be reading this. A new website is already included in every plan, so you're getting one regardless. We'll migrate everything worth keeping: your content, your photos, your domain, your Google Business Profile data, your existing SEO equity — anything that still has value comes with you. And because our entire system is purpose-built on a modern platform designed for speed, SEO, and AI visibility, the site we build won't just look better — it'll actually work. Lead capture, content publishing, automated follow-ups, structured data so Google and AI tools read you correctly — all of it running from day one. Book a free 15-minute call and we'll show you exactly what your current site is missing.

Question 12

How is this different from every other agency I've tried?

Accepted Answer

We've been in digital branding, UI/UX, and SEO for over 10 years. We've seen what the traditional agency model does to clients — you get a nice site, a big invoice, and then radio silence. Updates take weeks. Nobody's watching your traffic. Your content goes stale. What we built is different: a monthly system where your site is being worked on, your content is going out, your leads are being captured, and your data is being read — every single month without you having to chase anyone down.

Question 13

Do you focus on Northern Virginia or do you work everywhere?

Accepted Answer

Northern Virginia is where we focus. Fairfax County, Arlington, Alexandria, Loudoun, Prince William, Reston, Tysons, McLean, Herndon, Chantilly, Manassas, Woodbridge, Ashburn — this is the market we know. It's competitive, it's high-income, and buyers here research before they commit. We know how they search, what they trust, and how to position a local business to show up when it matters.

Question 14

What do I need to bring to the table to get started?

Accepted Answer

Almost nothing. When we onboard you, we send a short intake form — your business name, what you do, who your customers are, what makes you different. From that, we write everything: your website copy, your blog posts, your GEO/AEO content. If you have photos, we'll use them. If you don't, we'll work around it. You run your business. We handle the words.

Question 15

What if I already have a domain name?

Accepted Answer

We connect to it. If you don't have one yet, we'll help you pick and register one — in your name, under your account, billed directly to you. Your domain is yours the same way your site is yours. We don't touch it without your permission and we never register anything in our name on your behalf.

Question 16

How do updates and changes to my site work?

Accepted Answer

Every plan starts with 5 edits per month. An edit is anything that takes under 30 minutes — copy changes, image swaps, button updates, new contact info, color adjustments, link fixes. You send the request in your private dashboard, we handle it within 48–72 hours depending on your plan. If your business grows into needing more, higher plans go up to unlimited edits with 24-hour turnaround.

Question 17

What does day-to-day communication look like?

Accepted Answer

Everything runs through Slack — it's the backbone of how we stay organized and keep things moving. When you sign on, we set up a private Slack group just for you. That's where edit requests come in, questions get answered, monthly reports get delivered, and updates get posted — all in one place, nothing buried in inboxes. No ticket systems, no waiting on hold, no hunting through email threads. If you don't have Slack, we'll set it up for you at no extra cost. Most questions get a same-business-day response, and because everything lives in one organized channel, nothing slips through the cracks.

Question 18

What does month two, month three actually look like?

Accepted Answer

Month one is setup and calibration — getting the site live, making sure your systems are working, publishing your first content, delivering your first report. Month two onward is where it runs. Content goes out on schedule. Your Google Business Profile gets updated. Your data gets reviewed. Your report lands in your private dashboard. The longer you're with us, the more the content compounds and the clearer the picture gets.

Question 19

How will I know if any of this is actually working?

Accepted Answer

Your monthly report tells you: site traffic, leads captured, which pages are performing, how your blog and GEO/AEO content is doing, what your Google Business Profile activity looks like, and what we're adjusting next month based on what the numbers show. It's written in plain English and delivered in your private dashboard. If something isn't working, we say so and we tell you what we're changing.

Question 20

What's a GEO/AEO signal piece and do I actually need one?

Accepted Answer

GEO/AEO stands for Generative Engine Optimization and Answer Engine Optimization. It's content built specifically to appear when someone asks an AI tool — AI assistants and Google's AI Overviews — to recommend a business like yours in your area. Traditional SEO gets you found on Google. GEO/AEO gets you found when a potential customer asks an AI assistant who to call. That shift is happening right now. Every plan includes one GEO/AEO piece monthly so your business is being positioned for both.

Question 21

How does the AI chat agent work on my site?

Accepted Answer

Available on Standard and above. It sits in the corner of your website and opens a conversation when a visitor arrives. It asks the right questions, captures their name, contact info, and what they're looking for — then immediately fires a notification to your your private dashboard and email. Every lead is logged. It runs every hour of every day including weekends and holidays. The leads that used to slip through at 11pm or on a Sunday morning now show up in your inbox before you've even had coffee.

Question 22

The Starter plan doesn't include AI chat — why?

Accepted Answer

We split it out intentionally. Not every business at $99 needs a chat agent from day one — especially if traffic is still building. The AI chat agent is included in Standard and above. Once your site has consistent visitors and you want to capture every single one, that's the right time to step up. We'll tell you when the data says you're ready.

Question 23

What are automated email sequences and which plans include them?

Accepted Answer

When someone reaches out through your site, automated sequences send pre-written follow-up messages on your behalf over the following days — Day 1, Day 3, Day 7 — without you touching anything. The businesses that follow up consistently win the jobs. This makes that automatic. Standard includes 3 sequences, Growth includes 5, and Enterprise gets the full suite. Starter captures every lead and notifies you immediately so you can follow up manually. And if you want to go further, we can layer in additional automations on top of any plan — Google Review monitoring and response, appointment scheduling, social media posting, CRM updates, SMS and WhatsApp alerts. These run as add-ons starting at $49/mo and are built specifically for service businesses that don't have time to log into five different tools every day.

Question 24

How long until my website is live?

Accepted Answer

All plans — Starter, Standard, Growth, and Enterprise — are delivered within 72 hours of receiving your intake form. These are working hours, not calendar days, and we confirm your exact timeline when you sign on.

Question 25

What if I need something that's not in my plan?

Accepted Answer

If it's a one-off request — a new page, a landing page for a specific campaign, something that goes beyond a standard edit — we quote it at a flat rate before we start. No surprises. If you're consistently hitting your edit limit or want more content each month, upgrading is straightforward and takes effect immediately.

Question 26

Can I move between plans?

Accepted Answer

Yes, in either direction. Upgrades are immediate. Downgrades kick in at the start of your next billing cycle. There's no fee to switch and no conversation about why. You know your business better than we do.

Question 27

What if it doesn't work for my business?

Accepted Answer

You cancel. No penalties, no notice period, no awkward exit process. You keep everything — the site, the content, the domain. We'd rather you make that decision after a real conversation, which is why we offer a free 15-minute call before you sign anything. We want to be honest with you upfront about whether this is the right fit.

Question 28

Who decides when I should upgrade or add something new?

Accepted Answer

We do — in your monthly report, delivered through your private Slack dashboard, based on what the data shows. If your leads are coming in consistently and you're not capturing them all, we'll say that and explain what the next tier would change. If everything is running well and you don't need more, we'll say that too. You make the call. We just make sure you have the full picture.

That's how Occoquan Digital Marketing operates — not as a vendor that waits for you to ask, but as a partner that's watching your numbers and telling you what they mean. We don't upsell for the sake of it. We recommend upgrades when the data proves they'll pay for themselves, and we tell you to stay put when it doesn't. Most agencies won't do that because their business depends on selling you more. Ours depends on keeping you around long enough for the results to compound. That means being honest — even when the honest answer is 'you don't need more right now.'

Question 29

Do you help with press or media exposure?

Accepted Answer

As part of our $199 plan and above, we set up your profile on leading PR and media directories, which builds quality backlinks to your site and puts your business in front of journalists looking for local expert sources.

Question 30

What kinds of businesses do you work with?

Accepted Answer

Local service businesses in Northern Virginia where the customer does their research online before they call — contractors, HVAC, real estate, law, healthcare, dental, fitness, restaurants, auto services, consultants. If finding you online and trusting what they see is part of how you get hired, this is built for you.

Question 31

Who is behind this?

Accepted Answer

A two-person team with over 10 years of hands-on experience in digital branding, UI/UX design, SEO, and web development. We've built and managed digital systems for businesses across a wide range of industries. We're not a startup figuring it out. We built this model because we saw what wasn't working in the traditional agency world and designed something better — smaller, faster, and structured so that your results are the only thing that keeps us in business.

Question 32

What is backlinking and why does my business need it?

Accepted Answer

Backlinking is the process of earning links from other reputable websites back to yours. Search engines like Google treat each quality backlink as a vote of confidence — the more authoritative, relevant sites linking to you, the more trustworthy and visible your business becomes in search results. But not all backlinks are created equal. Occoquan Digital Marketing provides a fully managed, white-hat Backlink & Authority Building service included in every plan. We combine AI-driven prospecting, content strategy, and expert link acquisition to secure high-quality links that grow your domain authority sustainably over time. This isn't about buying links, link exchanges, or spammy shortcuts — those tactics can actively harm your rankings. Instead, we focus on intelligent, ethical authority growth that supports your SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization), helping your business increase visibility across both Google and AI-powered search platforms like ChatGPT, Perplexity, and Google AI Overviews. The result is compounding organic growth that builds long-term trust and authority for your Northern Virginia business.

Question 33

What does the Enterprise plan include that the others don't?

Accepted Answer

Unlimited edits with 24-hour turnaround. Eight blog posts and eight GEO/AEO pieces per month. The full email sequence suite. Team training for up to five staff members. A monthly strategy call where we review your data together and align on what's coming next. Dedicated support. And a dedicated your private dashboard channel rather than a shared account channel. It's built for businesses that are actively growing and want us functioning as an ongoing digital partner, not just a subscription.

Everything you want to know about working with us

Frequently asked questions about Occoquan Digital Marketing's AI websites, automations, and $99/mo plans in Northern Virginia