Privacy Policy

1. Who We Are

Occoquan Digital Marketing is a web design and digital marketing company based in Northern Virginia, serving small businesses across the greater NoVA region including Arlington, Fairfax, Alexandria, Manassas, McLean, Reston, Herndon, Ashburn, and surrounding cities. Our website is located at occoquandigital.com.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services.

2. Information We Collect

Information you provide directly:

• Name, email address, phone number, and business name when you submit a contact form or book a call
• Business details including address, industry, and website URL when onboarding as a client
• Communications you send us through our dashboard, email, or any other channel
• Payment information processed through our third-party payment processor (we do not store card numbers directly)

Information collected automatically:

• Pages visited, time on site, scroll depth, and click behavior through analytics tools
• IP address, browser type, operating system, and device type
• Referral source — how you found our website
• Geographic region (city/region level, not precise location)

Information from third-party sources:

• Google Business Profile data associated with client accounts we manage on your behalf, including reviews, posts, photos, and performance metrics
• Google Analytics data associated with your website if we manage your reporting
• Local ranking and citation data from position tracking tools used to deliver your monthly reports

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and schedule consultations
• Build, launch, and manage your website and digital presence
• Publish Google Business Profile content, respond to reviews, and manage reputation on your behalf
• Generate and deliver monthly performance reports to your private dashboard
• Send service-related communications including report notifications, edit confirmations, and account updates
• Improve our website, service offerings, and internal processes
• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their own marketing or advertising purposes.

4. Legal Basis for Processing

Where applicable under Virginia law (Virginia Consumer Data Protection Act, VCDPA) and other applicable regulations, we process your personal data on the following legal bases: contract performance — to deliver the services you have signed up for; legitimate interests — to improve our services, communicate relevant updates, and protect against fraud; consent — where you have explicitly opted in to specific communications or data uses; legal obligation — where we are required to process data to comply with applicable law.

5. Data Storage and Security

Your data is stored on secure servers using industry-standard encryption in transit (TLS) and at rest. We implement access controls limiting data access to authorized personnel only, regular security reviews of our tools and infrastructure, secure dashboard access requiring authentication, and vendor due diligence to ensure third-party tools meet appropriate security standards.

We retain your personal information for as long as your account is active or as needed to provide services. Following account cancellation, we retain certain data for up to 12 months for legal and accounting purposes, after which it is deleted or anonymized. You may request earlier deletion — see Section 9.

No method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but commit to industry-standard practices and prompt notification in the event of a breach affecting your data.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies in the following categories:

• Strictly necessary cookies — Required for the website to function. Cannot be disabled. Includes session management and security tokens.
• Analytics cookies — Help us understand how visitors interact with our website, which pages are visited most, and where traffic comes from. We use Google Analytics for this purpose. Data is aggregated and anonymized where possible.
• Preference cookies — Remember your settings and preferences to improve your experience on return visits.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when cookies are set. Disabling certain cookies may affect website functionality. For Google Analytics specifically, you may opt out using the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

7. Third-Party Services

We use the following categories of third-party services to operate our business. Each has its own privacy policy governing their data practices:

• Website hosting and infrastructure — servers, CDN, and SSL providers
• Analytics — Google Analytics (Google LLC)
• Google Business Profile management — Google LLC; we access and manage your GBP on your behalf under your authorization
• Local SEO and ranking tools — position tracking, citation management, and GBP management platforms
• Payment processing — we use a PCI-compliant third-party processor; we do not store payment card data on our systems
• Email and communication — transactional email delivery services
• Dashboard and CRM tools — client portal and account management platforms

We share only the minimum information necessary for these services to function. We do not authorize third-party service providers to use your information for their own purposes beyond what is necessary to perform services on our behalf.

8. Client Data — Google Business Profile and Review Management

As part of our services, we access and manage your Google Business Profile on your behalf. This includes publishing posts, scheduling photos, responding to reviews, and updating business information. We access this data solely to deliver the services you have contracted with us. Google's own Privacy Policy governs how Google handles data associated with your GBP account.

Review response content we generate on your behalf is published to Google's platform. We retain copies of published content as part of our performance reporting obligations.

9. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — request that inaccurate or incomplete data be corrected
• Deletion — request that we delete your personal data, subject to legal retention requirements
• Portability — request your data in a structured, machine-readable format
• Objection — object to certain types of processing, including processing based on legitimate interests
• Withdrawal of consent — where processing is based on consent, withdraw it at any time without affecting prior processing

Virginia residents have specific rights under the Virginia Consumer Data Protection Act (VCDPA), including the right to opt out of the sale of personal data (we do not sell personal data) and to appeal our decisions regarding your rights requests.

To exercise any of these rights, contact us at hello@occoquandigital.com. We will respond within 30 days. We may need to verify your identity before processing your request. There is no fee for exercising your rights.

10. Children's Privacy

Our website and services are not directed at or intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it promptly.

11. Links to Other Websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites. We are not responsible for the privacy practices or content of third-party sites and encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make changes, we will revise the "Last updated" date at the top of this page. For material changes, we will provide additional notice through your dashboard or via email. We encourage you to review this policy periodically.

13. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact us:

Occoquan Digital Marketing
11166 Fairfax Blvd Suite 500 #1043
Fairfax, Virginia 22030
Email: hello@occoquandigital.com
Phone: (571) 275-7448
Website: occoquandigital.com

We are committed to resolving privacy concerns promptly and fairly.