Email That Actually Gets Opened

Occoquan Digital Marketing includes email marketing in every plan starting at $99/month with $0 setup — email campaigns, newsletter design, automation sequences, list management, segmentation, and monthly performance reports. Higher-tier plans include more campaigns and automation complexity. Most email marketing agencies charge $200–$1,000/month. We include it because email is one of the highest-ROI marketing channels for small businesses — it shouldn't be a premium add-on.

No. If you don't have an email list yet, we'll set up a sign-up form on your website and a welcome sequence for new subscribers. If you have an existing list, we'll import it, clean it (remove bounces and inactive addresses), and segment it for targeted sending. Your email list is one of your most valuable business assets — we help you build it from scratch or optimize what you already have.

Email frequency depends on your plan tier and business type. We typically send one newsletter per month at minimum, plus promotional campaigns and automation sequences as needed. We prioritize quality over quantity — every email should provide value. Sending too often with low-quality content leads to unsubscribes; sending consistently with valuable content builds trust and engagement.

An automation sequence is a series of emails sent automatically based on a trigger — when someone subscribes, makes a purchase, or becomes inactive. For example: a new subscriber gets a welcome email immediately, a follow-up email two days later, and a special offer on day five — all automatically. Automation nurtures leads and customers without manual work, sending the right message at the right time.

We manage email deliverability — the technical and content factors that determine whether your emails reach the inbox or the spam folder. This includes email authentication (SPF, DKIM, DMARC), sender reputation management, content quality, subject line optimization, and list hygiene (removing bounces and inactive addresses). We monitor deliverability metrics and adjust to keep your emails landing in the inbox.

Our team writes all email content — subject lines, body copy, CTAs, and design. We use AI tools to accelerate research and drafting, but every email is reviewed and refined by a human who understands your brand. We learn your voice in month one and apply that knowledge to every campaign. You can also request specific content, promotions, or announcements through your dashboard at any time.

Yes. You can review and approve every email before it goes to your list if you prefer, or you can let us handle everything end-to-end. We can work in whichever mode you're comfortable with. If you want to send a time-sensitive announcement, just send the details through your dashboard and we'll draft, design, and send it promptly.