Meta Ads · Management Fee + Ad Spend
Turn Scrollers Into Paying Customers
Your ads appear in the feeds of Northern Virginia customers who are ready to act — not random clicks, not cold traffic. We handle strategy, creative, targeting, and optimization so every dollar of ad spend works harder.
72-Hour Launch
From call to live site.
FAST TURNAROUND
$0 Setup Fee
No contracts. Cancel anytime.
Month-to-month. You keep everything.
Quick Answer
Occoquan Digital Marketing manages paid social ad campaigns for small businesses across Northern Virginia — including Fairfax, Arlington, Alexandria, Manassas, McLean, and Reston. We handle strategy, creative, audience targeting, AI optimization, conversion tracking, and transparent reporting. Pricing is a monthly management fee plus your ad spend — you set the budget, we manage the campaigns.
The Problem
You're burning ad budget on campaigns that don't convert.
You tried running ads yourself. Maybe you boosted a few posts. Maybe you even set up a campaign. But the money went out and the leads didn't come in — or they came in at a cost that didn't make sense for your business.
Or maybe you hired an ad agency that charges a percentage of your ad spend, sends a glossy report full of vanity metrics, and never actually shows you what your cost per lead is. You don't know if the campaigns are working. You just know the invoice comes every month.
The problem isn't that ads don't work. The problem is that most ad management is either DIY guesswork or black-box agency work with no transparency. You need someone who treats your budget like it's their own — who shows you the real numbers, optimizes relentlessly, and tells you when something isn't working.
We manage your Meta ads end to end — strategy, creative, targeting, AI optimization, and transparent reporting. You see every dollar, every lead, every cost per result. No black box, no vanity metrics, no long-term contract.
What's Included
Everything your business needs — built in.
No upsells. No "that's extra." Every item below is included in your plan from day one.
Campaign Strategy
A custom ad strategy built around your business goals — audience, offer, funnel, and budget recommendations tailored to the Northern Virginia market.
Ad Creative
Scroll-stopping ad creative — images, videos, and copy designed to earn clicks and convert. We handle the creative so you never have to stare at a blank canvas.
Audience Targeting
Precision audience targeting — demographics, interests, behaviors, lookalikes, and retargeting layers that put your ads in front of people ready to act.
AI Optimization
AI-driven optimization that adjusts bids, audiences, and creative placements automatically — your campaigns get sharper every day without manual guessing.
Conversion Tracking
Every form submission, call, and purchase tracked back to the exact ad and audience that drove it — so we know what is working and what is not.
Transparent Reporting
Monthly reports showing spend, reach, clicks, cost per result, and total leads. No black box, no vanity metrics — just the numbers that matter.
What Success Looks Like
What changes when it actually works.
Not metrics we invented — these are the real, qualitative outcomes our clients experience.
Leads at a Profitable Cost
Your campaigns generate leads at a cost per result that makes sense for your business. We optimize relentlessly to lower your cost per lead over time.
Ads That Get Sharper
AI optimization and weekly testing mean your campaigns improve every week. Audiences refine, creative tests, bids adjust — your return improves without manual guesswork.
Full Transparency
You see every dollar spent, every lead generated, every cost per result. No black box, no hidden fees, no vanity metrics. You know exactly what your budget is doing.
The Right Audience
Your ads reach people who are ready to act — not random clicks, not cold traffic. Precision targeting puts your offer in front of Northern Virginia customers who need what you sell.
You Control the Budget
You set the ad spend. We manage the campaigns. Scale up when it works, pull back when it doesn't. You're always in control of the budget — we're in control of the strategy.
No Contract Lock-In
Month-to-month management. If the campaigns aren't producing leads at a cost that makes sense, you're free to stop. We earn your business every month through results.
Who It's For
Built for NoVA businesses that need leads now.
If you serve local customers and want to fill your calendar or your pipeline — paid social ads put your business in front of the right people, fast.
Restaurants
Med Spas
Real Estate
Retail
Gyms
E-Commerce
How It Works
From strategy call to optimized campaigns.
Strategy Call
A free 30-minute call. We learn your business, your goals, your offer, and your audience. We map out a campaign plan and recommend a budget.
Setup
We build the campaign — audiences, creative, copy, tracking pixels, and conversion events. Your account is configured for maximum efficiency from day one.
Launch
Campaigns go live. Ads start reaching your target audience across feeds and stories. Leads begin flowing in and we monitor performance in real time.
Optimize & Report
Weekly optimization — we refine audiences, test new creative, adjust bids, and kill what is not working. You get a clear monthly report every cycle.
The Difference
Why NoVA businesses choose our ad management.
Why Occoquan
Built by people who know Northern Virginia.
Local. Experienced. AI-powered. No setup fees. You keep everything. Real human support.
Local to Northern Virginia
Based in Fairfax. We know the NoVA market — the neighborhoods, the competition, the search patterns. Your site is built for customers here, not somewhere across the country.
10+ Years of Experience
Over a decade of design, development, and digital marketing expertise behind every project. Not a side gig, not a recent graduate — real, seasoned professionals.
AI-Powered
We use AI tools to move faster, research deeper, and produce higher-quality work — but every deliverable is reviewed and refined by a human. AI accelerates. Humans decide.
$0 Setup Fee
We don't charge to get started because we haven't earned anything yet. We make our money by doing work worth staying for — not by collecting upfront fees before proving a thing.
Keep Everything
If you cancel, you keep your website, your content, your logo, your Google Business Profile work, and every asset we built. Files delivered within 5 business days. No lock-in.
Human Support
You talk to real people who know your business. No ticket systems, no outsourced support, no chatbots. Send a message through your dashboard and a person responds.
Pricing
Management fee + your ad spend.
You set the ad budget — we charge a monthly management fee for strategy, creative, and optimization. Your ad spend goes directly to Meta; our fee is separate and transparent.
Spark
Management fee + your ad spend
For businesses launching their first paid social campaigns. Facebook + Instagram placements, one campaign objective, audience targeting, and monthly reporting.
- Facebook + Instagram placements
- 1 campaign objective
- Core audience targeting & retargeting
- 2 ad creatives/mo
- Conversion tracking & pixel/CAPI setup
- Monthly performance report
Surge
Management fee + your ad spend
For growing businesses ready to scale. Multiple campaign objectives, A/B creative testing, advanced audiences, and bi-weekly optimization.
- Facebook + Instagram (feeds, stories, reels)
- Multiple campaign objectives
- A/B creative testing
- 4 ad creatives/mo
- Advanced lookalike & custom audiences
- Bi-weekly optimization
- Monthly performance report
Scale
Management fee + your ad spend
For established businesses maximizing return. Full-funnel campaigns, dedicated creative strategy, and weekly optimization with priority support.
- Full-funnel campaigns (awareness → conversion)
- 6+ ad creatives/mo
- Dedicated creative strategy
- Custom audience modeling
- Weekly optimization
- Priority support
- Monthly performance report
Ad spend is separate and paid directly to Meta. Our fee covers strategy, creative, and management.
Occoquan Digital Marketing provides web design, local SEO, and AI-powered growth systems to small businesses across Fairfax, Arlington, Alexandria, Manassas, McLean, Reston, Herndon, Ashburn, Leesburg, Tysons, Vienna, Falls Church, Chantilly, Sterling, Woodbridge, Springfield, and every city throughout Northern Virginia. Whether you run a plumbing company in Manassas, a restaurant in Alexandria, or a real estate firm in Arlington — Occoquan Digital Marketing builds revenue systems designed for your specific market and industry.
Areas We Serve
Occoquan Digital Marketing serves Northern Virginia
Occoquan Digital Marketing provides web design, local SEO, and AI-powered growth systems to small businesses across Fairfax, Arlington, Alexandria, Manassas, McLean, Reston, Herndon, Ashburn, Leesburg, Tysons, Vienna, Falls Church, Chantilly, Sterling, Woodbridge, Springfield, and every city throughout Northern Virginia. Whether you run a plumbing company in Manassas, a restaurant in Alexandria, or a real estate firm in Arlington — Occoquan Digital Marketing builds revenue systems designed for your specific market and industry.
- Arlington
- Fairfax
- Alexandria
- Manassas
- McLean
- Reston
- Herndon
- Ashburn
- Leesburg
- Tysons
- Vienna
- Falls Church
- Chantilly
- Sterling
- Woodbridge
- Springfield
- Burke
- Annandale
- Oakton
- Great Falls
- Centreville
- Lorton
- Dumfries
- Haymarket
- Gainesville
- Bristow
- South Riding
- Purcellville
- Lovettsville
- Warrenton
- Stafford
- Fredericksburg
Contact Occoquan Digital Marketing for a free estimate anywhere in Northern Virginia.
Book My Free CallFAQ · Northern Virginia
Questions, answered.
How much does Meta ads management cost in Northern Virginia?+
Our management fee starts at $450/month (Spark tier) and ranges up to $1,200/month (Scale tier) for businesses across Fairfax, Arlington, Alexandria, Manassas, McLean, and Reston. There is also a one-time setup fee of $500. Your ad spend is separate — you set the budget and pay Meta directly. Our fee covers strategy, creative, audience targeting, AI optimization, tracking, and reporting.
What ad budget should I start with?+
It depends on your industry, goals, and how competitive your market is. We will recommend a starting budget during your free strategy call based on your objectives and the cost of reaching your target audience in Northern Virginia. Most local businesses start with $500–$2,000/month in ad spend. You can always adjust the budget up or down — you are always in control.
How soon will I see results from my campaigns?+
Paid social ads can generate leads within hours of launching. The first 2–4 weeks are about gathering data and optimizing — we refine audiences, test creative, and adjust bids to lower your cost per result. Initial activity comes fast; optimal efficiency comes with ongoing optimization. You will see a full report at the end of every month.
Is there a long-term contract?+
No. Management is month-to-month. You can pause or cancel at any time — just let us know before the next billing cycle. We earn your business every month through results, not through contracts. If the campaigns are not producing leads at a cost that makes sense for your business, you are free to stop.
Do I own my ad account and creative?+
Yes. Your ad account, pixel, audiences, and all creative assets are yours — built in your account from day one. If you ever leave, you keep everything and can continue running ads independently. We never hold accounts or assets hostage.
What is the difference between this and your $99–$499 plans?+
Our $99–$499 monthly plans include your website, SEO, Google Business Profile management, review automation, and monthly content — everything you need for organic growth. Meta ads management is a separate, standalone paid advertising service with its own pricing. Many clients use both: the core plan for their website and organic presence, and ad management for immediate paid leads.
Related Services
What else comes with your plan.
Who It's For
Built for NoVA service businesses.
Ready to put your ads to work?
One 30-minute call. We'll review your business, map out a campaign strategy, and show you exactly what is possible.